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WHO WE ARE

Healthy Leaders.
Strong Teams.
Real Results.

The way a leader shows up has a way of showing up everywhere else.

A collage of a lit torch alongside a lighthouse and a sailboat
WHAT WE BELIEVE

The way we lead shapes what becomes possible.

Healthy Leaders
It starts with you.
Leadership is shaped by who you are—your awareness, your patterns, your relationships, and how you show up when it matters.
Strong Teams
But it doesn't stop with you.
The way you lead shapes how people communicate, build trust, navigate tension, take ownership, and work together.
Real Results
Because the work has to matter.
Healthier leaders and stronger teams create better decisions, clearer priorities, stronger execution, and meaningful growth.

WHO WE ARE

Meet SHIFT.

We're a collective of coaches and consultants with different stories, experiences, and perspectives—and a shared belief in what healthy leadership can make possible.

LEAD TEAM

Tim Urmston
Tim Urmston

Chief Executive Officer

Ben Redmond
Ben Redmond

Chief Operating Officer

Lane Byrum
Lane Byrum

Director of Corporate Accounts

Julie Bird
Julie Bird

Director of Finance

Ann Forrest
Ann Forrest

Administrator

Stephen Burton
Stephen Burton

Director of Brand + Marketing

Joe Boyd
Joe Boyd

Director of Learning + Development

SHIFT

A shift is the moment when a change in perspective becomes a change in direction.

OUR VALUES

How we choose to show up.

Dare to Love

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Choose people over posture. Lead with courage, compassion, and a willingness to care when it would be easier not to.

Relax Your Grip

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Hold plans, opinions, outcomes—and yourself—a little more loosely. Stay open to what you might not know yet.

Grow with Purpose

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Growth isn’t the goal for its own sake. Become more intentionally who you are and move toward what matters.

Make It Better

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Leave people, places, conversations, and work better than you found them.

Own Your Stuff

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Take responsibility for what belongs to you—your choices, your impact, your mistakes, and what you do next.

OUR PROCESS

How we move through the work.

Know Yourself

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Understand the story, strengths, patterns, and assumptions shaping the way you lead.

See Differently

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Gain perspective on what’s happening, what’s changing, and what you may not be seeing yet.

Move Together

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Build the trust, relationships, and honest conversations that help people move forward together.

Meet the Moment

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Get clear about what matters now and turn that clarity into meaningful action.

Become

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Practice the work until change becomes less about something you’re doing and more about who you are.

What if a simple conversation is your next best step?

You don't need to know exactly what you need. Tell us what's happening, and we'll help you figure out what to do next.